How Social Media Marketing Can Work For Your Brand
What is social media marketing?
Social media marketing is using social media platforms (like Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Snapchat and TikTok) to promote or market your business by connecting with your social audiences through brand building, driving website traffic and increasing sales. Social media marketing includes developing a social media strategy that fits within your overall content marketing strategy, and entails content creation, social media content management, publishing social media content, engaging with social audiences and measuring social media marketing results.
Social media marketing can also include social media advertising, or paid social media, when budget and strategy allows. Paid partnerships with influencers are a great way to promote your brand and products to wider audiences and generate more community engagement. Social media marketing strategies can also be implemented to encompass event planning and promotion as well. Social media marketing strategies are flexible and easily customizable to your specific brand identity, personality, and needs. Deciding which social media platforms to be on depends on your overall brand and business goals and approach.
Each social platform has its own purpose, audience and rules of engagement. To navigate which social media content strategy is best for your business, figure out which social media marketing platforms offer you the best tools to effectively market your brand and align with your overall content marketing strategy.
How can it help your business?
Social media marketing is a powerful and ever-changing digital storytelling platform that increases your brand awareness, optimizes your content and increases purchase consideration. Social media can help your business by reaching more people (audience) and driving more traffic to your website for either awareness (new customers), conversion (sales) and loyalty. Having a cohesive and strong social media presence is important for businesses of all sizes, even small businesses or new businesses just getting started.
The internet can be a daunting place, especially with Tik Tok and Instagram influencers suddenly turning into celebrities and household names. However, marketing agencies and brands alike are marveling at the prospect of such a groundbreaking change to the digital marketing world. Brands now have the ability to articulate their identity, mission, and values to wider audiences and access different age groups and demographics all in one place. We encourage brands and businesses to embrace the changes and get creative with their new content and marketing strategies.
Working with Local Grit on Social Media Marketing
Our approach to social media is simple - Inspire, educate and motivate potential customers. Local Grit has close relationships with the key social media platforms to stay up-to-the-minute with social media changes and developments. We get excited about the limitlessness of social media marketing.
Our key rule is that social content absolutely must be genuine, authentic, fun, and relevant. Staying relevant can seem daunting but our social media experts and community managers spend their days staying up-to-date on the latest news and trends in social media. In order to develop an authentic digital marketing strategy, we take time to explore what is attractive to specific demographics and how your content creation aligns with these aesthetics. Then, it's time to get seriously creative and figure out how your brand can utilize social media trends, meme culture and Tik Tok dances and songs, to attract your target audience. So we say go crazy - we can get wild with our digital marketing strategies, but we always make sure it comes from a place of authenticity and is relatable to your audiences.
Ways we can help:
Crafting your social media strategy
Content calendar management
Implementing efficiencies & processes
Creating original photography & imagery for your brand with brand consistency and distinctive aesthetic
Copywriting
Audience Growth
Community management
Measurement & optimization