Effective Content Creation at Local Grit Studio

EFFECTIVE CONTENT MARKETING FOR BRANDS

What is content creation? 

First and foremost, content itself is the materials that appear when you type a question into a search bar, social media posts, blogs, videos, photography, etc. Content is a huge part of everyday life, it keeps us informed, answers questions, entertains, guides decisions, and most importantly content is marketing. Content creation is the process of generating posts, graphics, visual imagery, etc. in order to appeal to your ideal customer and assists in translating your brand identity, mission, and values to potential customers. In the ever-changing world of digital marketing, content is the primary way businesses can attract and engage prospective customers and increase revenue and sales. Content creation is a key component in developing your digital marketing story. 

Why is content important? 

Content creation is the key component in developing your brand’s digital marketing strategy and staying true to your brand’s identity. It’s also a great way to get creative with your digital marketing strategy by coming up with unique ways to translate your mission to potential customers. Since content creation primarily exists online and on social media platforms, the possibilities of unique content you can generate is limitless! Content creation should always be authentic and genuine, this is the best way to really connect with your audiences and it makes your brand more attractive to them as well. 

Content Planning and Strategy 

In order to implement effective content that is true to your business and its mission, values, and goals, it is essential to come up with a content plan and content strategy before you begin the creative process. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. 

First, come up with a set of content goals, these should be derived from your company’s goals. This will guide your content development and planning process. Your goals may range from attracting more visitors to your website to generating more leads and increasing your mailing list. Once this has been determined, each piece of content you develop should be aligned with your goal and contribute to your desired outcome. Set your goals, then create the content. 

Second, you need to identify your target audience or a specific demographic you want to reach. Know who you’re speaking to, how you want to speak to them, and where to locate them. The key to content creation is making your audience feel like you’re speaking directly to them. Personalize your content to your audience by understanding their point of view, their interests, likes and dislikes, and cater your content to their specific needs and desires. In order to effectively do so, you need to research various audiences and demographics and continually adjust your content marketing strategy to see what works and what doesn’t. Be ready to tweak and readjust your content strategy as the digital world and your audience continues to evolve. 

Now you’re ready to get creative with your content creation! In this stage, it’s important to choose the best format for your audience that is the most easily and enjoyably consumed by those prospective customers. The format you select might be a blog post, a video, a slideshow, infographic, ebook, podcast, social media post, etc. As long as your content format best serves and is catered to your buyer persona, the possibilities for content formats are endless. Also, you don’t need to pick just one format for every piece of content that you create. Multiple formats and types of content are essential to a comprehensive content marketing strategy. However, no matter what format, it’s crucial that every piece of content be true to your brand identity and aesthetic. 

Content Promotion 

Content promotion is crucial to the content creation process, if no one sees your content, then it won’t generate the buzz that your business needs. Therefore, you’ll need to entice and attract people to flock to your website, blog, podcast etc. Some great ways to promote new content you’ve developed are through social media channels like Instagram, Facebook, Twitter, and Tik Tok. The key for these platforms is modifying the content to best fit that platform and navigating which would be most effective for your brand and your content. Email marketing is another great way to promote your content and reach your audiences. Your email subscribers have already opted to hear from you and you can guarantee they’ll get your messages. For a more targeted content promotion strategy, you can improve your open rates by only sending information to those you know will be interested, meaning they’ll be eager and excited for your new content. By promoting your content, you can guarantee that your target audiences will actually see it. 

Content Repurposing 

Repurposing content means reusing a piece of content that you previously spent resources, time, research, and effort into developing. Content repurposing is essentially taking one piece of content you created in one format and recreating it to be effective and useful on another. For example, you might turn a video you posted on one platform into an infographic to post on another. Once you’ve developed one piece of content, try to brainstorm ways it could be effectively implemented onto another. This will save time and resources when developing your content plan. 

Working with Local Grit on Content Creation 

We know that creating content to effectively promote your business and attract your audiences can be a tricky and daunting task to tackle. The content planning, creation, and implementation process can be a long road in order to generate the desired results. This is why our team of content experts will help guide you in this process so you end up with a content plan that you and your audiences will absolutely love. We will work alongside you every step of the way from the research and brainstorming phase to the final implementation and promotional phase. We’ll also help you readjust and tweak your content strategy as your business and audiences evolve throughout the lifetime of your brand. 

We’ll help you get creative with your content creation and content marketing strategies so you’re always ahead of the latest trends and even pioneers in the field of content creation. Let us lead the way as we help you develop your content calendar to plan out each piece of content to be published on various platforms and in different forms. We’ll help you plan and create new content as well as how to effectively repurpose pre existing content while still maintaining brand identity and consistency across all platforms. 

Ways we can help: 

• Original Photography 

• Videography 

• Styling and production 

• Graphic design 

• Website, blog + collateral

• Copywriting 

• Content calendar planning 

• Content promotion 

• Content repurposing 

• Content marketing and strategy