5 Tips for Creating Compelling Instagram Stories

1. Create Interactive Content

Ask for feedback, post polls, survey, etc.! This will help your community feel involved as well as learn more about what your audience wants to see. Remember to keep it simple and opt for ‘yes or no’ questions over open-ended.

2. Don’t Forget the Mentions and Locations

Adding tags can help you increase your audience size by including your posts in a larger pool. It also provides a call to action for your audience and can increase your social stats.

3. Be Authentic

While your feed may be more polished, Stories can allow you to show your more authentic self! For every beautifully, stylized image on your feed, take your audience behind the scenes of how you captured that image. This can help you relate to your community while also providing more education.

4. Share User-Generated Content

Build stronger relationships with your audience by sharing their posts. This will also help with brand authenticity and allow your community to feel more connected. You can also create a specific Highlight dedicated to your customers so it can easily be referenced back to.

5. Go Live!

Stream your broadcast live to allow your audience to interact in real-time. This is perfect for tutorials and Q+As! Plus, you can go live with another brand, influencer, or an expert to increase your viewing.