Grow by Giving: How to Run Successful Social Media Giveaways
Grow by Giving: How to Run Successful Social Media Giveaways
Who doesn’t love a little friendly competition? Social Media giveaways are proven to help grow accounts 70% faster than those who aren’t sharing the love, but there is a lot of fine print involved when running a promotion. Here are a few basics for running successful social media giveaways:
Rules: In order for your giveaway to operate legitimately on Instagram or Facebook, clearly list concrete rules for the sweepstakes and make them available and easy to find on your website or social media. Set a timeline, eligibility requirements, age or location limitations, entrance methods, prize details, the number of winners, and any other fine print that could cause confusion among users. Don’t forget to clearly state that the social media platform itself is not involved in your giveaway, so they won’t be flooded with inquiries and your account won’t get flagged. Our best recommendation is to leverage a lawyer to help with this. We love Contract for Creatives by Ashlee Hightower.
Partnerships: Partnered giveaways are a great way to expand your reach and build relationships with other brands in your sphere. You’ll want to steer clear of any competing brands and instead approach brands with similar values and target markets. Afterall, the better the prize, the more willing users will be to participate in your giveaway!
Tools: Keeping track of ROI, entries, and winners can be hard, but tools like Viralsweep can help. Viralsweep makes sure your giveaway is growing your email list, increasing engagements, and generating sales. While tools of this nature typically require subscriptions for access to all features, we’d take a flat fee over a complex excel sheet anyday!
Once your giveaway is up and running, make sure to weave promotions into your typical content schedule. Remind your followers of the sweepstakes through IG stories or send out dedicated emails to your subscribers! Giveaways are a great way to earn brownie points for giving out products while also building a positive brand image. Have you ever participated or won a social media giveaway?
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