Skincare serum bottle labeled "Hppy Skin" stands between fresh fruits: sliced orange, strawberry, cherry, and stacked berries, evoking a fresh, vibrant mood.

Creative Production 

Sculpting a Berry-Infused Visual Story for a Breakthrough Launch

Project Details

The Challenge

Hppy Skin was gearing up for its biggest product launch to date, centered around a line of berry-based skincare products. The brand envisioned a campaign that felt natural, elevated, and artistic—a celebration of ingredients and efficacy rooted in a clean, joyful aesthetic.

Bring the launch to life with visually striking content that:

  • Captures the organic essence of the new formulations

  • Highlights the ingredient story in a unique, elevated way

  • Feels aligned with Hppy’s joyful, clean beauty ethos

The Solution

GRIT Studio concepted and executed a sculptural, ingredient-first creative direction—one that transformed berries and botanicals into artful, three-dimensional compositions.

  • We crafted sculpture-like visuals using fresh, raw ingredients, layered with texture and dimension

  • The imagery brought to life the purity, richness, and vibrancy of the formulas in a way that felt both editorial and approachable

  • Every asset was built for multi-channel use, from web and social to campaign lookbooks and press

The Results

The launch positioned Hppy Skin as a serious player in clean beauty—one that knows how to blend ingredient integrity with bold, brand-forward visuals. The final creative not only captured attention but deepened brand storytelling, making the product launch feel both intentional and unforgettable.

A collection of HPPY SKIN skincare products in elegant bottles on a marble surface. They convey a clean, luxurious vibe with a vase and brush in the background.
Close-up of a person gently applying a clear gel to their freckled cheek. Their expression is calm, highlighting natural beauty and skincare routine.
Three women smiling, each holding a different skincare product bottle against a neutral background. The mood is fresh and radiant.
A bottle of "Hppy Skin" golden oil cleanser stands beside an avocado half, strawberries, and small green fruits on a beige background, conveying freshness and nourishment.
A white container of Hppy Skin's Restore + Repair barrier cream surrounded by berries, coconut, oats, and butter on a beige background, conveying natural skincare.
A woman with smooth, radiant skin and dark hair holds a bottle of "HPPY SKIN Plump + Renew" hyaluronic acid serum near their face, exuding confidence and freshness.
Bottle of HPPY SKIN Vitamin C serum among assorted fruits, including berries, a cherry, and an orange slice. Fresh and vibrant composition.

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