A lavender Fenty Skin bottle lies on wet sand surrounded by soapy bubbles. The clean, minimal design and soft colors evoke a fresh, calming vibe.

Creative Production 

Creative Direction + Brand Photography for High-Impact Product Launches

Project Details

The Challenge

Fenty Skin, Rihanna’s skincare line, partnered with GRIT Studio to create visually compelling social imagery for two major product drops: Melt Awf and Cherry Dub. The goal was to develop distinct artistic directions for each launch—concepts that would break through the noise, spark social engagement, and stay true to Fenty’s bold, elevated brand voice.

Deliver launch-ready social creative that:

  • Tells a clear, product-first visual story

  • Aligns with Fenty’s aesthetic and creative standards

  • Excites and engages their audience across organic and paid social

The Solution

GRIT Studio developed two unique art directions, custom-built for each product:

  • Melt Awf: A candle-inspired art direction that visualized the effortless "melting away" of makeup. The vision and execution were sensual, drippy, and tactile, evoking the luxurious texture and cleansing power of the product.

  • Cherry Dub: A bold, juicy red concept inspired by the product’s signature ingredient. The art direction was playful, energetic, and vibrant, bringing the cherry theme to life through color, texture, and confident styling that emphasized the product’s body + face benefits.

The Results

Fenty Skin launched both products with scroll-stopping social content that stood out in feed, aligned with brand, and amplified campaign energy. GRIT delivered visuals that were conceptual, fun, and high-converting—built for performance and designed to make an impact.

Five Fenty Skin product bottles arranged artistically against a soft green background, showcasing the elegant design and branding.
Three Fenty Skin bottles, covered in white melted wax, stand against a dark background. The lighting creates a dramatic, artistic effect.
Three Fenty Skin products are displayed. A cylindrical bottle with visible moisture on top leans against a taller bottle labeled Fat Water. An open container with a round lid is on the left, all set against a dark teal backdrop.
A purple tube of Fenty Skin cherry scrub, covered in fresh water droplets, evokes a refreshing and vibrant feel with cherries as decoration.
Beauty products arranged on a red background. Fenty Skin and Fenty Beauty tubes are central, with a comb and amber bottle beside a purple glass. Chic and elegant vibe.
Two Fenty Skin cherry-themed tubes on a wet, textured red surface. The mood is fresh and vibrant, showcasing skincare packaging with cherry graphics.

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