Shopify Acquired Dovetale, Now What?

The e-commerce industry is about to change for brands and influencers alike. Shopify has acquired Dovetale, a software startup that assists brands in managing their influencer marketing efforts. This motivates e-commerce brands to utilize influencer marketing for their brands, and streamlines the process of signing contracts with influencers and sending packages to the influencer to promote. 

So what does this mean for brands, specifically brands that utilize other influencer marketing platforms, like Grin and Upfluence? Shopify has cited increased interest from creators for such a platform - specifically because of the variety of tools that Shopify will be offering due to the acquisition. 

Wait, there’s more! As a part of this acquisition, Shopify will make Dovetale’s services available at no additional cost to Shopify’s users. So, if you already use Shopify for your brand, then you automatically have access to Dovetale’s features. 

To keep up to speed with the growing content creator industry, we highly recommend looking into Dovetale’s service. Shopify has hired experts in the influencer and content creator industry to aid with their acquisition of the platform. A step-by-step guide on how to set up your account can be found here. 

Some companies that use shopify services said that they have had trouble with influencer marketing in terms of engagement rates and payment rates for influencers. Platforms like Dovetale can assist DTC companies in vetting influencers and other parts of the influencer search in order to ensure a successful partnership. 

One of Grit Studio’s services is to use platforms like Dovetale to vet and partner with influencers for our clients. Are you interested in learning more about how we utilize these platforms and how that can help your brand? Email hi@gritstudio.com to get in touch.!