SEO 101, Part 1: How It Works and Why It Matters

What is SEO?

Search Engine Optimization, or SEO, is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. 

How does it work?

Search engines use bots to sort through commonly used keywords to create an index. After the index is created, each search engine’s algorithm sorts through the index, making note of common keywords and determining what order pages should appear in search results for a user. You may be wondering — how is this different from paid media and other search advertisements? You can’t pay search engines to get a higher ranking in search engine results. So this is where SEO experts come in to help your page appear high on the search results page. 

How can my business benefit from having a good SEO strategy??

As a result of Search Engine Optimization, your page will gain more traction and a higher view count. SEO can help your business rank higher in local searches, improve your website’s usability, and it will give your business a competitive advantage. SEO reaches a different audience than paid media, and it’s important that your business is using SEO tools to the best of your ability. 

So, what are you waiting for? The sooner you get started, the sooner you can start earning great SEO value.. Email hi@gritstudio.com to get in touch and learn more about how SEO can help your business.