Product Love: 3 Ways to Make the Most out of Positive Reviews
Product Love: 3 Ways to Make the Most out of Positive Reviews
Nearly 9 out of 10 consumers worldwide make an effort to read reviews before making a purchase and 3 in 4 shoppers say they trust online reviews as much as they trust personal recommendations. Instead of making your customers seek out opinions on your products, bring the reviews to them! Displaying product reviews in clever ways can help convert followers into customers while building your reputation for having quality, swoon-worthy products. Here’s 3 ways to make the most out of positive reviews:
Dedicate a space on your site
While positive reviews don’t have to be front and center on your site, adding a scrolling banner of glowing reviews to your main landing page can help convince curious shoppers into checking out. Bonus: Pair your reviews with a press banner if you’ve been featured in any cool publications recently.
Showcase reviews on social media
Posting positive reviews to your Instagram feed and stories can help convert followers into customers. An aesthetically formatted review can help boost your feed and countless people can share, screenshot, or swipe up after reading the buzz around your products. Go the extra mile and leverage these posts in a paid promotion to intrigue users who have yet to come across your brand.
Email campaigns surrounding positive feedback
Customer reviews are great content for your next email campaign. Use your five star reviews in different ways when approaching different targets. For non-customers, use “see what all of the hype is about” messaging to intrigue them into making a purchase and encourage repeat customers to leave their own positive reviews in exchange for a discount on future orders.
Go ahead, toot your own horn. We insist! Do you have any other creative ways you’re showcasing five star reviews?
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