Sarah Akram uses a facial roller on her cheek. She's in a room with pink walls, wearing a black lace top. A shelf with various bottles and a plant, along with a colorful painting, are visible in the background.

Website Design + Development 

Luxury Meets Function in a Dual-Purpose Digital Experience

Project Details

The Challenge

Sarah Akram is a renowned celebrity facialist and the official Dior Skincare Ambassador, trusted by A-list clientele for her expert skin transformations. With a thriving facial boutique in the DC area, Sarah partnered with GRIT Studio to launch sarahakram.com—a website that needed to capture the elevated essence of her brand while supporting both service bookings and luxury skincare ecommerce.

sarahakram.com

  • Build a high-end, dual-function website that balances both concierge-level services and product sales

  • Reflect the premium, exclusive nature of Sarah’s brand while making it accessible to a broader digital audience

  • Support DTC ecommerce and skincare discovery, alongside an easy-to-navigate booking experience for local clients

The Solution

GRIT led the full design and development process, crafting a digital experience rooted in luxury, trust, and functionality:

  • User Experience Strategy: Developed a streamlined site structure that intuitively serves two key audiences—service clients and skincare shoppers

  • Service Booking Integration: Created a seamless booking flow for facials and consultations that mirrors Sarah’s white-glove in-studio experience

  • Ecommerce Buildout: Designed a luxury-forward storefront for curated skincare, featuring brand storytelling, product education, and elevated merchandising

  • Mobile Optimization: Ensured a fast, responsive, and touch-friendly experience for on-the-go shoppers and clients

  • Visual Direction: Used editorial design elements, premium typography, and clean layout to reflect Sarah’s position in the high-end skincare space

The Results

  • Successfully launched a sophisticated, dual-purpose website

  • Elevated the digital brand experience to match Sarah’s in-person expertise

  • Enabled DTC ecommerce growth with a fully integrated skincare storefront

  • Streamlined booking process led to increased facial and consultation appointments

  • Positioned the brand for future campaigns, email marketing, and retail expansion

GRIT helped Sarah Akram translate her in-person luxury skincare brand into a digital experience that delivers both service and product excellence. The result is a polished, high-converting platform that supports long-term growth —all without losing the signature Sarah Akram touch.

A woman in a beige turtleneck provides a facial treatment to a person lying on a spa bed. The ambiance is calm with soft, warm lighting.
A Dior Prestige bottle stands on a tray with ornate gold utensils and folded white towels. The backdrop is red and white with sun motifs. Luxurious and elegant.
Sarah Akram uses a facial roller on her cheek. She's in a room with pink walls, wearing a black lace top. A shelf with various bottles and a plant, along with a colorful painting, are visible in the background.

Ecommerce Management 

Transforming a Luxury Skincare Experience Into a Digital Destination

Project Details

The Challenge

As Dior’s skincare ambassador and a global authority in elite facial treatments, Sarah Akram is known for transforming skin for A-list clientele. Her facial boutique in the DC area had built a reputation for excellence, but her online presence didn’t yet reflect the luxury, trust, and authority of her in-person experience. GRIT was brought in to launch and scale an ecommerce platform that would make her curated product recommendations accessible to everyone—not just her in-studio clients.

The Solution

GRIT designed and developed sarahakram.com, a luxury ecommerce site that reflects the elegance of the Sarah Akram brand while serving as a shoppable skincare destination. Post-launch, we transitioned into full ecommerce management, with a focus on:

  • Loyalty and retention strategy to build a repeat customer base

  • Customized landing pages for product discovery and education

  • Cross-sell and upsell tactics to increase average order value (AOV)

  • Visual storytelling and elevated UX to mirror the brand’s in-person experience

The Results

  • Surpassed Year 1 revenue goals by 400%

  • Achieved steady growth in returning customer rate

  • Increased conversion rates and maintained a strong average order value

Through strategic ecommerce management and a seamless digital brand experience, GRIT helped Sarah Akram extend her luxury skincare expertise to a broader audience—while maintaining the elevated, trusted experience her clients expect.

Search Engine Optimization 

Driving Organic Visibility for a Luxury Skincare Brand Through Strategic SEO

Project Details

The Challenge

As the official Dior Skincare Ambassador and a trusted expert in luxury skincare, Sarah Akram has built a reputation for excellence in facial treatments. But despite strong brand authority offline, her digital presence needed to better reflect that credibility. GRIT Studio developed and executed a long-term SEO and content strategy designed to grow organic visibility, drive qualified traffic, and position Sarah Akram Skincare as a thought leader in high-end skincare.

  • Strengthen organic visibility in a highly competitive skincare and medspa space

  • Drive qualified traffic through SEO-optimized content

  • Expand presence in SERP features and Google Images

  • Make a case for consistent, high-value content as a growth engine

The Solution

GRIT implemented a strategic, layered SEO plan that included:

  • Ongoing content creation optimized for target keywords and customer intent

  • Technical and on-page SEO updates to improve site crawlability and performance

  • Image optimization for Google Image Search (product visuals, blog imagery, service assets)

  • Structured content to target rich results and featured snippets

  • Monthly performance tracking and optimization

The Results

  • 1475% increase in rankings across SERP features (featured snippets, image packs, etc.)

  • 250% year-over-year growth in organic blog traffic, validating the ROI of consistent content

  • 43,500 Google image impressions in the past 6 months (up from 0 in the previous 6-month period)

Through a strategic blend of technical SEO, high-quality content, and visual optimization, GRIT helped Sarah Akram Skincare turn organic search into a powerful brand discovery engine. The results not only increased traffic—they established Sarah’s digital presence as a trusted, high-ranking voice in luxury skincare.

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