Email + SMS
Nurturing Growth in a Short Lifecycle CategoryProject Details
The Challenge
Larken is widely known for its comfortable, adaptive maternity and nursing bras, including the Larken X—a patented, all-in-one nursing and hands-free pumping bra. With a passionate community of prenatal and postpartum moms, Larken faced a unique challenge: the customer lifecycle in the maternity category is short, and constant funnel replenishment is critical. They needed a strategy to engage, convert, and retain customers, while continually growing their email and SMS list.
The Solution
GRIT Studio implemented a full-funnel retention strategy rooted in value, personalization, and growth:
Applied our Serve-Serve-Sell methodology to deliver helpful, relevant content before the pitch
Executed monthly brand partnerships to consistently grow and diversify the subscriber base
Ran ongoing customer surveys to meet audiences at every stage of their maternity journey
Developed fun, timely, and thoughtful content tailored to the real lives of busy moms
The Results
Maintained 30% attributed revenue from email and SMS channels
Achieved exponential year-over-year list growth
Consistently increased open rates and click-through rates
Improved first-to-second purchase conversion rate
Drove an increase in average order value (AOV)
By pairing high-value content with lifecycle-aware strategies, GRIT helped Larken build deeper relationships with their customers, turning a short buying window into a longer-lasting brand connection.
Influencer, Creator + UGC Marketing
Scaling Awareness Through a High-Impact, Low-Cost Influencer NetworkProject Details
The Challenge
Larken is a premium maternity brand known for comfort-driven innovation, including its hero product—the Larken X, a patented hands-free nursing and pumping bra. To expand reach and drive organic awareness, GRIT Studio launched and managed the Larken Micro & Nano Influencer Network, designed to connect authentically with prenatal and postpartum audiences.
Build brand awareness and content volume in a niche, time-sensitive category
Maintain cost-efficiency, leveraging product seeding only (no paid collaborations)
Generate high-quality, reusable assets with rights secured for marketing use
The Solution
GRIT designed a targeted influencer program to mobilize real moms with real experiences, driving both word-of-mouth credibility and content production:
Activated 96 creators in Q2 across micro and nano tiers
Focused on UGC-style content that felt authentic, relatable, and lifestyle-led
Secured one-year paid and organic usage rights for every asset
Creators were gifted only (no paid placements), receiving a $50 product value
The Results
650,000+ total reach
13,000+ engagements across platforms
200+ influencer assets/posts generated
$125,000+ content value
106.28x impact value, measuring total value from content, engagement, and awareness
Achieved 100% participation through product seeding only
With no paid placements and a lean gifting strategy, GRIT helped Larken build a cost-effective, content-rich influencer program that not only elevated brand awareness but also provided a robust asset library for ongoing marketing use. The Larken Influencer Network proves that with the right strategy, authentic voices drive powerful results.
Search Engine Optimization
Driving Scalable Growth Through Strategic SEO & Content OptimizationProject Details
The Challenge
Larken, a maternity and postpartum brand best known for its patented Larken X nursing and hands-free pumping bra, partnered with GRIT Studio to turn SEO into a sustainable engine for traffic, awareness, and new customer acquisition. With a short lifecycle customer base, it was critical to reach the right audiences at the right time—organically.
Increase organic discoverability in a niche, time-sensitive category
Drive net-new user acquisition without relying solely on paid media
Improve presence in SERP features to gain visibility in competitive search results
The Solution
GRIT executed a full-funnel SEO strategy focused on growth, efficiency, and long-term impact:
Identified high-intent, high-opportunity keywords and optimized product + blog content
Created educational content to reach customers earlier in their journey
Improved site architecture and technical SEO for better crawlability and indexation
Structured content for Google SERP features, including snippets and image packs
Built a content calendar designed to deliver both evergreen and seasonal visibility
The Results
1500% increase in rankings across Google SERP features over the past year
70% year-over-year increase in new users from organic search
50% year-over-year growth in total organic search traffic
With a smart, consistent SEO strategy, GRIT helped Larken turn organic search into a powerful acquisition channel—delivering ongoing traffic, qualified leads, and sustained brand visibility. In a category where timing is everything, Larken now shows up right when it matters most.
Full Service Amazon Management
Driving Sustainable Growth & Long-Term Loyalty in a Short Lifecycle CategoryProject Details
The Challenge
Larken is a trusted name in maternity and postpartum apparel, best known for the Larken X—a patented, all-in-one nursing and hands-free pumping bra designed for comfort and adaptability. In 2023 and 2024, Larken partnered with GRIT Studio to scale sales, optimize advertising efficiency, and deepen customer loyalty during their first two years on the platform.
Scale revenue with a sustainable ad budget
Improve ad performance while maintaining strong ROI
Strengthen brand presence and increase repeat purchases in a category with a naturally short customer lifecycle
The Solution
We implemented a full-funnel performance marketing strategy focused on efficiency, precision, and long-term value:
Optimized Advertising: Focused on high-performing keywords, adjusted bids, and expanded to new audience segments to maximize ROAS
Dayparting Strategy: Reduced spend on underperforming periods (ACoS > 50%) and reallocated budget to peak conversion windows
Retargeting Lost Shoppers: Re-engaged site visitors who didn’t convert, bringing them back into the funnel
Brand Loyalty Initiatives: Created personalized experiences and post-purchase touchpoints to drive repeat purchases and long-term retention
The Results
51% increase in total sales year-over-year
12% reduction in ACoS through strategic spend optimizations
TACoS of 10.8%, reflecting healthy, sustainable growth
64% increase in repeat purchases from 2023 to 2024
Strengthened brand presence and retention, setting the foundation for long-term success
Through data-driven ad optimizations and a strong focus on retention, GRIT helped Larken achieve significant growth with long-term efficiency. With a 51% increase in sales and a 64% lift in repeat purchases, Larken is now well-positioned for sustained marketplace success.
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