LAKE & SKYE EMAIL + SMS CASE STUDY

Lake & Skye creates award winning scents that uplift and elevate the every day.

THE SITUATION
Lake & Skye partnered with GRIT to produce a top-tier email marketing strategy targeting conversion and ROI KPIs.

THE SOLUTION

GRIT implemented its SERVE-SERVE-SELL strategy to convert and engage existing email subscribers. We established a new SMS program and implemented segmenting and testing strategies across both channels, while leaning into hero product merchandising.

THE RESULTS

225% increase in YoY revenue in the first 8 weeks of GRIT managing email marketing

+64% increase in open rate, +116% increase in CTR, +180% increase in placed order rate

214% ROI

$15k of untapped revenue from SMS in first 2 months of strategy implementation

Regularly averaging 28-32% of revenue from email and SMS by 6 months of strategy implementation.