360 Integrated Marketing | Brand + Editorial Refresh | Website Design + Development

THE CHALLENGE

Veteran Roasters is a Chicago-based, veteran-owned coffee roaster, with a thriving wholesale business, but lacking in a compelling D2C business. Veteran Roasters wanted to better understand their D2C customer, and update their brand and digital channels to better reflect their modern military, inclusive, premier brand.

SERVICES

Integrated Marketing Strategy

Branding + Editorial Refresh

Packaging consulting + refresh

Brand Photography 

Brand Video

Website design + development

Email marketing

Blog + SEO

Social Media Marketing

Strategic Partnerships 

THE RESULTS

We created an elevated, compelling visual brand with a captivating and motivating editorial identity rooted in missions and heritage. 

35% email marketing share of revenue (90% increase)

30% increase in revenue YoY

51.3% returning customer rate (24% increase)

27% increase in AOV

2.2% conversion rate