Content Tip: How to Use Content Syndication for Pinterest
Content Tip: How to Use Content Syndication for Pinterest
When you hear “search engine” you probably think Google. But, if you’re a digital marketer, you should also be thinking Pinterest. Each month, Pinterest has over 250 million active users seeking information and new ideas. When it comes to your promotional strategy, Pinterest SEO should not be underestimated.
Between Instagram, Facebook, TikTok, Reels, and Clubhouse, you’re probably convinced you don’t have any extra time to dedicate to another social channel. Don’t worry, that’s the beauty of Pinterest- you can still see success by simply syndicating content that you’ve already created for your other mediums.
Pinterest Syndication
TikToks and Reels can transform into video pins, which the Pinterest algorithm tends to favor over static images. You should always link your videos back to their original channel, so curious users are driven to your other social accounts.
Static images from Instagram are still worthy of Pinterest, but your keywords are going to do more of the heavy lifting. Don’t be afraid to bulk up your caption with terms that your customers will be searching for.
If your brand has a blog, syndication to Pinterest should be a no-brainer. Create a compelling cover image in Canva and leverage keywords on Pinterest to drive more users to your brand’s blogs. Once they’re on your site, offer promotions or exclusive offers to increase your click-through rates.
Board Building
Your brand’s Pinterest marketing strategy doesn’t have to be solely brand-created pins, and in fact, it shouldn’t be. Create community and participate in the spirit of Pinterest by creating boards inspired by themes, aesthetics, and topics that correlate with your brand and vision.
Pastime Projects
If you do have extra time to spend on solidifying your Pinterest, we suggest overhauling your profile with a concise bio, organizing your boards, refreshing your keywords, and routinely checking for broken links. If you haven’t switched to a Pinterest business account, prioritize setting up your credentials to more accurately track analytics.
How does your brand leverage Pinterest? Let’s talk over on our Instagram, @localgrit.
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