As Seen In: Business Insider

4 SEO strategies that'll supercharge your website's ranking, from real small business owners who use them

As paid ads get more expensive and social media algorithms feel harder than ever to crack, winning at search engine optimization, or SEO, seems like the cheapest and most effective marketing strategy for many scrappy small businesses.

"When you start ranking well in the search engine results page, you're not paying for the traffic that comes to you," said Neal Taparia, who's relied heavily on SEO to grow his seven-figure gaming company, Unwind Media. "You obviously have to put in the legwork and investment to get those quality search rankings, but once you're there, you're rewarded with really high-intent, high-quality traffic with a low acquisition cost."

Taparia started his company in 2020 and said that organic search now accounts for 53% of his site's traffic.

The legwork doesn't have to be that hard, either. Small business owners and SEO experts shared with Insider the strategies that have helped them improve their site rankings over time and build a meaningful flow of organic traffic from search.

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