BRANDING REFRESH | EDITORIAL IDENTITY

THE CHALLENGE

Terasana, a skincare brand that uses clinically proven, fermented ingredients for measurable results, came to us with the challenge of refreshing, as opposed to redoing its branding. They noted their current branding felt older, stale and too sterile. They wanted to add engaging elements to capture and convert target audiences. Another challenge - the packaging was already printed - so our creative team had to make the current logo and packaging usable while still refreshing the brand. 

SERVICES

• Refreshed Branding

• Editorial Identity

THE RESULTS

The refreshed branding reflects the new brand persona as informed insiders and fearless trailblazers with bolder colors and fresh iconography, while being inclusive of current brand heritage elements: