Authentic Growth + Leveraging UGC with OLIKA
INFLUENCER MARKETING + CROSS-CHANNEL SOCIAL MARKETING
THE CHALLENGE
Premium hand sanitizer brand, OLIKA, wanted to focus authentic community growth and influencer marketing in alignment with its core pillars and target audience of clean wellness enthusiasts. We set out to organically grow their social presence and create genuine connections with their community and influencers.
SERVICES
Cross-channel social media marketing
Content creation
Platform management
Influencer marketing + management
Insights + Analytics
THE RESULTS
137% increase in Instagram followers (4,500 to 10,700 in 1 year)
4.50 influencer CPM
5.45 Average Engagement Rate (increased from 2%)
12,000% increase in video views (100K to 1.3M)
“Grit Studio has been a vital partner in the relaunch of OLIKA. Erin and her team breathed a new modern, elegant and sophisticated brand identity and voice into the brand with visually stunning and joyful content throughout our campaigns, website, partnerships, social platforms and email. Local Grit’s impact doesn’t stop there. Their deep understanding of our consumer has made them a strategic asset in pushing the boundaries of what’s possible as a brand and in the category. With Local Grit’s partnership we have reached unprecedented growth in just 4 months of relaunching. Beyond excited for what’s to come next with Grit Studio.”
— Janelle Hailey, VP of Marketing & Innovation, OLIKA-Amyris, Inc.