Going from Eww to OOO with OLIKA
CAMPAIGN IDEATION + DEVELOPMENT | CHANNEL STRATEGY | PRODUCTION
THE CHALLENGE
Following a successful acquisition, OLIKA was making major moves by going into major retailers like Walmart + CVS, and needed to create a commercial-quality evergreen campaign that breaks through the market saturation and raises brand awareness.
As an evergreen campaign, we told the story of how delightful OLIKA is, while educating about the brand. From the light but effective mist, to the burst of fragrance to the form and hydration, OLIKA helps you go from EWW to OOO. This story helps explain the name, what OLIKA is and why it’s great.
SERVICES
Campaign ideation + development
Campaign channel strategy
Video production, direction + art direction
Campaign post production
Campaign channel content creation
Insights + Analytics
THE RESULTS
OLIKA became a Top 5 Walmart Brand for it's category
The EWW to OOO Campaign serves as the Brand’s key driver for brand awareness:
Implemented in paid and organic channels
Tentpole go-to-market content for major retailers like Walmart + CVS
26 million media impressions
“Grit Studio has been a vital partner in the relaunch of OLIKA. Erin and her team breathed a new modern, elegant and sophisticated brand identity and voice into the brand with visually stunning and joyful content throughout our campaigns, website, partnerships, social platforms and email. Local Grit’s impact doesn’t stop there. Their deep understanding of our consumer has made them a strategic asset in pushing the boundaries of what’s possible as a brand and in the category. With Local Grit’s partnership we have reached unprecedented growth in just 4 months of relaunching. Beyond excited for what’s to come next with Grit Studio.”
— Janelle Hailey, VP of Marketing & Innovation, OLIKA-Amyris, Inc.