OLIKA Hydrating Hand Sanitizer is a premium leader in the clean wellness space. Grit Studio was excited for the opportunity to partner with OLIKA in re-launching their 2.0 product with a refreshed brand experience on a new custom Shopify website with custom content. Although OLIKA was in-market long before COVID-19, the pandemic posed a unique challenge for re-launching a brand and shaped how we tell their stories.
Relaunching During a Pandemic with OLIKA
WEBSITE DESIGN + DEVELOPMENT | CONTENT STRATEGY | CONTENT PRODUCTION | SOCIAL MEDIA MANAGEMENT | BLOG MANAGEMENT | CAMPAIGN DEVELOPMENT | STRATEGIC PARTNERSHIPS
OLIKA Hydrating Hand Sanitizer is a premium leader in the clean wellness space. Grit Studio was excited for the opportunity to partner with OLIKA in re-launching their 2.0 product with a refreshed brand experience on a new custom Shopify website with custom content. Although OLIKA was in-market long before COVID-19, the pandemic posed a unique challenge for re-launching a brand and shaped how we tell their stories.
Website Design + Development
Grit created the brand identity + content for OLIKA, and built their direct-to-consumer e-commerce website. We re-imagined how hand sanitizer is purchased and positioned OLIKA as an elevated wellness brand with easy to navigate e-commerce and immersive storytelling.
Content Development
Our challenge was to elevate mundane hand sanitizer into a luxury wellness brand through imagery and storytelling. We created elevated digital assets including website content, brand photography, video, graphics + more.
Partnership Results:
Grit Studio runs monthly national and regional brand partnerships for OLIKA, sourcing, managing and executing partnerships with the goals of email acquisition and social growth.
● Partnered with 35 brands within 6 months
● Acquired more than 6,000 new customer email addresses
● Engaged 3 national brands in larger, extended partnerships
● Maintained above average retention rates for new leads
Email Results:
Grit Studio grew the OLIKA email list by 70% within the first 6 months via email acquisition brand partnerships, workflow automation and email optimization, with well above average open rates, click rates and conversion rates.
“Grit Studio has been a vital partner in the relaunch of OLIKA. Erin and her team breathed a new modern, elegant and sophisticated brand identity and voice into the brand with visually stunning and joyful content throughout our campaigns, website, partnerships, social platforms and email. Local Grit’s impact doesn’t stop there. Their deep understanding of our consumer has made them a strategic asset in pushing the boundaries of what’s possible as a brand and in the category. With Local Grit’s partnership we have reached unprecedented growth in just 4 months of relaunching. Beyond excited for what’s to come next with Grit Studio.”
— Janelle Hailey, VP of Marketing & Innovation, OLIKA-Amyris, Inc.