ELEVATED BRAND CONTENT | BRANDING REFRESH | SHOPIFY WEBSITE DESIGN + DEV

THE CHALLENGE

Larken is a luxury apparel brand catering to pregnancy and postpartum women known for their signature Larken X nursing and hands-free pumping bra. They came to Grit as a fast-growing direct-to-consumer company looking to elevate their content to match the premium aesthetic of their target customers and to create a scalable brand ready for their next growth phase. 

SERVICES

• Elevated Brand Content

• Refreshed Branding

• Redesigned Shopify Website 

THE RESULTS

Overall, Larken has a more elevated brand aesthetic to capture and convert customers at higher rates. To date (2 months since brand refresh) we’ve noted increased engagement metrics across email and social marketing: 

• Increased Open Rate 23% (23% to 46%) 

• Increased Click Rate 1% (1% to 2%) 

• Increased Social Engagement Rate (1% to 1.23%)

• New Website Metrics: TBD

Refreshed Branding

Expand color palette, refined iconography and refreshed typography pairings

Redesigned Shopify Website 

Overall elevated, enhanced content and UX experience

Powerful collection and PDP pages

Enhanced and elevated brand experience 

Customizations for premium UX